Using Personal Construct Concepts to work with a community

Graham Gould *, Linda L. Viney **

* Lifeline South Coast, Wollongong (Australia), ** University of Wollongong, NSW (Australia)

Abstract
This paper discusses the need to find a methodology to provide psychotherapeutic interventions at a community level where the therapist does not have direct contact with the community members targeted. The concept of corporate constructs is discussed and used as the basis of a model for undertaking „therapy“ at the community rather than individual level. This model is contrasted with theories from health promotion and marketing. The results of a study aimed at increasing the range of useful ways a community of young people cope with problems are discussed.

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