Re-locating the use of PCP in the fields of business and management

Nelarine Cornelius

School of Business and Management, Brunel University, Uxbridge Campus, Uxbridge (UK)

Abstract
George Kelly’s personal construct theory (PCT) is arguably among the most important theo-ries of psychology developed this century. Potentially, it provides a powerful theoretical framework for a range of business, management and organisational theory, research and prac-tice issues. However, this potential remains largely under-utilised.

In this paper, it is proposed that the time has come to locate the work of Kelly firmly and more pro-actively with the canon of the studies of business, management and organisations. It is proposed that one of the current difficulties is that the metaphors and practitioner modes that predominate within the field of PCT where applied in organisations, which primarily emanate from the therapeutic/counselling end of the spectrum, limit the scope of PCP within the more organisational context.

Specifically, more pertinent metaphors and modes of operating, elaborated around the basic theory of PCP, and focused in particular around the commonality and sociality corollaries, are suggested. Additionally an indication is also given of current thinking in the busi-ness/management and organisational fields on lines of enquiry, theories and discourses that resonate with a Kellyian position, and which might provide the skeleton of a framework for the development of more explicitly‚ business and organisations oriented‘ and located PCT perspective. These ideas are explored in part through the use of preliminary analysis of a vari-ety of case material collected by the author collected from commercial and non-commercial organisations, but principally, relating a multiplicity of ideas and theories used to make sense of the management of diversity within a branch of the UK Prison Service.

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